Advantage Conference 2024


Wellington - Te Whanganui-a-Tara

The Nations Capital City of New Zealand

At the most southern end of NZ’s North Island lies Wellington, nestled in a massive extinct volcanic crater at the edge of the Tasman Sea and the Pacific Ocean. Home to NZ Parliament, a delicious hub for countless amazing restaurants, breweries and galleries, Wellington is also home to Peter Jackson’s infamous ‘Weta studios’ and it’s the gateway to the Wairarapa & Martinborough wine region of the North Island. Wellington is also just a short ferry ride across the cook strait to the top of NZ’s South Island.


Takina – Wellingtons all new Convention & Exhibition centre

At its heart Tākina means: to invoke, to summon, to connect, to bring forth, in te reo Māori. In Wellington, the most powerful force that is summoned here is the wind.
Te Whanganui-a-Tara (Wellington Harbour) is renowned for its unique and diverse winds. Some days they rage across the harbour, blowing everything before them. At other times, they are soft, welcoming, calm. We treasure and invoke each of them, because together they make Wellington a unique place.
Taranaki Whānui gifted the name Tākina to the new Wellington convention and exhibition centre to celebrate the unique Wellington winds and the part they played in shaping Wellington. These winds are a metaphor for magic, exuberance, sharing, and ideas. The winds express the shift of knowledge from one generation to another. They move things forward. They carry truths and viewpoints here from the universe and move them on to others, thousands of miles away.